Pinterest Image Sizes in 2026: The Specs That Actually Matter
Pinterest image sizes for 2026: pin dimensions, video specs, board covers, and text safe zones. Every spec an Etsy seller needs, in one table.
Pinterest Image Sizes in 2026: The Specs That Actually Matter
Short answer first: make your pins 1000 x 1500 pixels, a 2:3 ratio. That one spec covers 90% of what you'll ever publish.
The rest of this post covers the other 10%, plus the reasons behind the numbers, because knowing why Pinterest prefers certain sizes helps you avoid the mistakes that quietly shrink your reach.
The standard pin: 1000 x 1500, 2:3 ratio
Pinterest's feed is a vertical grid built for phones. Columns are narrow and tall, so a 2:3 vertical image fills the most screen space a single pin can get. A wider pin takes up less room. Less room means fewer eyeballs, fewer saves, fewer clicks.
1000 x 1500 pixels is Pinterest's own recommendation, and it's the floor, not the ceiling. You can upload 2000 x 3000 and Pinterest will scale it down cleanly. Going below 1000 pixels wide is where you get in trouble. On a modern phone screen your pin will look soft, and blurry pins read as low quality before anyone processes what the product is.
If you only change one thing about your pins this year, make it this ratio.
Why taller isn't better
A few years ago, extra-long "giraffe pins" were a trick to hog feed space. Pinterest closed that loophole. Anything taller than a 1:2.1 ratio gets truncated in the feed, meaning the bottom of your pin is simply cut off until someone taps to open it.
If your call to action, your shop name, or half your product sits in that cropped zone, most people never see it. Stick to 2:3. If you want a taller layout for an infographic-style pin, 1000 x 2100 is the absolute limit before cropping, but treat it as an exception, not a default.
Square pins and why they underperform for products
A 1000 x 1000 square pin is technically fine. Pinterest accepts it and shows it. The problem is geometry: in a vertical feed, a square pin occupies about two thirds of the height a 2:3 pin gets. Your handmade earrings are competing against pins that are physically bigger on screen.
Square has one legitimate use, and that's recycling. If you already have square images made for Instagram and the alternative is posting nothing, post the square. But when you're creating pins on purpose, there's no reason to choose the smaller canvas. More on rescuing square and horizontal product photos in our guide to scroll-stopping pins.
Video pin specs
Video pins autoplay in the feed, which buys you attention that static pins have to earn. The specs:
- Ratio: 2:3 or 9:16 (vertical). 1:1 works but has the same size disadvantage as square images.
- Length: 4 seconds minimum, up to 15 minutes allowed. For products, 6 to 15 seconds performs best. Show the item being worn, opened, or used, then stop.
- Format: MP4 or MOV, H.264 or H.265.
- File size: up to 2 GB, though most short product clips land well under 100 MB.
One note for sellers: many people scroll with sound off, so the first frame and any text overlay carry the whole message. Design the video to work silent.
Multi-image and idea-style pins
Pinterest folded its old Idea Pin format into regular pins, but multi-page content still exists in two flavors:
- Carousels: 2 to 5 images that viewers swipe through. Use 2:3 or 1:1, and keep every card the same ratio. Good for showing color variations or a before-and-after of a custom order.
- Multi-image vertical pins: a single 2:3 canvas with several photos arranged inside it. Technically just a normal pin, but it behaves like a mini catalog. "Available in 8 colorways" with a grid of swatches is a classic version of this for printables sellers.
Carousels keep people on Pinterest longer (they're swiping, not clicking), so use them for awareness, and use single-image pins when the goal is traffic to your shop.
Profile and board cover sizes
These don't drive traffic directly, but they're the first thing a potential follower checks after a good pin.
- Profile photo: displays as a circle at 165 x 165. Upload at least 500 x 500 so it stays sharp.
- Profile cover: the wide banner at the top of your profile. Use a 16:9 image around 1920 x 1080 and keep anything important near the center, since Pinterest crops it responsively.
- Board covers: display as squares. A 600 x 600 image (or larger) avoids fuzziness. Matching board covers in your brand colors make a profile look intentional in ten minutes of work.
File type and size: PNG vs JPG
Pinterest accepts PNG and JPEG up to 20 MB. The practical rule for sellers:
- JPG for photography. Product photos compress beautifully as JPG at 80 to 90% quality, and the smaller file uploads and loads faster.
- PNG for pins with text overlay or flat graphics. JPG compression creates faint artifacts around sharp edges, which makes text look slightly dirty. PNG keeps lettering crisp.
If a pin is a photo with a text band, PNG is the safer choice. The 20 MB limit gives you plenty of headroom.
Text overlay safe zones
Pinterest lays its own interface on top of your pin in several surfaces: the save button, the price and title on product pins, profile attribution at the bottom. Text placed in those zones gets covered.
Two rules keep you safe:
- Center-weight your text. Keep the main message in the middle 60% of the canvas, vertically and horizontally.
- Avoid the bottom strip. Roughly the bottom 10 to 15% of the pin is where Pinterest can overlay titles, prices, and shop names on certain surfaces. A call to action placed there will be hidden exactly when it matters most.
And run the thumbnail test: shrink the design to postage-stamp size. If you can't read the text, neither can someone scrolling on a phone, which is where most Pinterest browsing happens.
Every Pinterest size in one table
| Asset | Recommended size | Ratio | Notes |
|---|---|---|---|
| Standard pin | 1000 x 1500 px | 2:3 | The default. Use for most pins. |
| Long pin (max) | 1000 x 2100 px | 1:2.1 | Anything taller gets cropped in feed. |
| Square pin | 1000 x 1000 px | 1:1 | Accepted, but smaller in feed. |
| Video pin | 1080 x 1620 or 1080 x 1920 | 2:3 or 9:16 | 6 to 15 sec for products, MP4/MOV. |
| Carousel cards | 1000 x 1500 px | 2:3 or 1:1 | 2 to 5 cards, keep ratios consistent. |
| Profile photo | 500 x 500 px | 1:1 | Displays as a 165 px circle. |
| Profile cover | 1920 x 1080 px | 16:9 | Keep key content centered. |
| Board cover | 600 x 600 px | 1:1 | Displays square. |
| Image file | PNG or JPG, under 20 MB | n/a | PNG for text overlays, JPG for photos. |
The two mistakes that cost sellers the most
Pinning horizontal Etsy photos as-is. Etsy's listing images are wide, not tall (2000 x 1600 is typical). Pinned directly, they render small and squat in a feed full of tall pins. Always re-frame for 2:3 first: crop vertically, extend the background, or place the photo on a vertical canvas with a text band. This is one of the steps PetalBoard's AI handles automatically when it drafts pins from your listings, because almost every Etsy photo needs it.
Tiny text. Text that looks fine on your laptop is unreadable at feed size on a phone. Six to eight words, big and bold, with real contrast against the background. If the overlay needs a full sentence to make sense, the sentence belongs in the pin description, where it can do SEO work instead.
Get the ratio right, keep text readable on a phone, and you've handled the part of Pinterest design that specs can fix. The rest is photography and consistency.
Common questions
What is the best Pinterest image size in 2026?
1000 x 1500 pixels, a 2:3 aspect ratio. It's Pinterest's recommended size, fills the most feed space, and displays cleanly on mobile. Larger files at the same ratio (like 2000 x 3000) also work.
Do square pins work on Pinterest?
They're allowed, but they take up noticeably less space than 2:3 pins in the vertical feed, so they tend to earn fewer impressions and saves. Use square only when repurposing existing images.
How long can a Pinterest video pin be?
Up to 15 minutes, but short wins. For product content, 6 to 15 seconds is the sweet spot. Use a vertical 2:3 or 9:16 ratio, MP4 or MOV format, up to 2 GB.
Should I use PNG or JPG for Pinterest pins?
JPG for photo-only pins (smaller files, no visible quality loss). PNG for pins with text overlay or graphics, since it keeps lettering sharp. Both must be under 20 MB.