Pinterest for Etsy Handmade Sellers
Handmade deserves to be discovered.
You make the product, photograph it, write the listing — and then Etsy search decides your fate. Pinterest is the second front door: buyers searching by style, mood, and moment.
Style search favors makers
"Cottagecore kitchen", "minimalist ceramics", "boho wall hanging" — Pinterest searches are aesthetic. Handmade products are exactly what those searches want to find.
Your process is content
Behind-the-scenes, materials, the workbench shot — angles big brands can't fake. PetalBoard mixes product and lifestyle pins so your queue feels human.
Less time marketing, more time making
You didn't open a shop to run a content calendar. Approve a week of drafted pins in one session and get back to the bench.
Pin angles that work for handmade
PetalBoard drafts variations like these from your existing listings. You approve. We run the queue.
- Process shot — hands, tools, materials in progress
- Styled scene — your product living in a real room
- Story angle — "made to order in small batches"
- Collection angle — a grid of your bestsellers
Your first week of pins, drafted for you
PetalBoard reads your shop, learns your voice, and drafts your queue. You approve. We run it. Free to start.
Start freeCommon questions
I only have a few listings. Is it worth pinning?
Yes — each listing can become several pins with different angles. The free audit counts the potential pins in your current catalog.
Will the captions sound like me?
PetalBoard learns your voice during setup — tone, phrases to use, phrases to avoid. You approve every pin before it goes out.
How much time does this take per week?
One approval session. PetalBoard drafts the week's pins; you swipe through, tweak what you want, and the queue runs itself.
Built for Etsy. Only Etsy.